The Proactive Intervention Programme (PIP)

Falls are one of the leading causes of injury, loss of independence and hospital admission among older people. This countywide initiative aims to identify those at risk earlier and offer practical interventions before a fall occurs.

How the programme works

Following a pilot involving more than 1,250 Norfolk residents, Norfolk County Council has expanded the programme across the county. The initiative uses AI and natural language processing technology to analyse existing social care information and identify people who may be at increased risk of falling.

By spotting patterns and warning signs earlier, the programme enables professionals and partner organisations to provide proactive support rather than waiting until someone experiences a fall or health crisis.  The council plans to engage with more than 12,000 residents identified as being at risk.

The approach has already gained national recognition for its innovative use of technology and preventative support.  Early results from the pilot showed significant reductions in fractures and improvements in wellbeing for those who received interventions.

Why this matters

A fall can have a devastating impact on a person's confidence, mobility and ability to live independently.  As Norfolk's population continues to age, helping people remain safe and well in their own homes is becoming increasingly important.

The programme is designed not only to reduce injuries and hospital admissions but also to help people maintain their independence and quality of life for longer.  By intervening early, partners can provide practical support that makes a real difference to people's day-to-day lives.

How Community Action Norfolk and the VCSE sector can help

While technology plays an important role in identifying those who may need support, it is local people and organisations that often provide the interventions that help prevent falls from happening.

Community Action Norfolk’s Project and Engagement Officers Naomi and Josh are working alongside other partners, volunteer-led organisations and local authorities across Norfolk in rolling out the project.  These networks are often ideally placed to help tackle some of the factors that contribute to falls, including isolation, reduced mobility, lack of confidence and unsuitable home environments.

Support may include:

• Practical assistance and confidence building utlising local volunteer schemes.
• Community transport services helping people attend appointments and activities.
• Social activities that improve confidence, strength and wellbeing.
• Advice and signposting to specialist support services.
• Access to local groups and activities that reduce isolation.
• Support to help people remain independent in their own homes.

The programme also links residents to a range of preventative services, including assistive technology, home adaptations and other practical interventions that can improve safety and independence.

Working together to keep people safe

The success of this Programme relies on strong community support, and we are keen to hear from individuals, groups and organisations that would like to get involved.  Whether volunteering opportunities, befriending services, community transport, or other initiatives that help people stay active, connected and independent, we would love to hear from you.

By working together, we can build a network of local support that helps residents remain independent.  Please contact us on here if you would like to discuss this programme in more detail or offer services or activities.