10 Years of CAN: Supporting Communities Through Change

Over the years, the voluntary sector—also known as the third sector or charity sector—has undergone a quiet but powerful transformation. It’s no longer just about cake sales, donation buckets, and well-meaning volunteers (though those still matter!). Today’s sector is diverse, dynamic, and increasingly essential to how communities' function and thrive. So, what’s changed, and why does it matter? 

So, What Has Changed? 

1. Professionalism and Structure 

Once mainly informal, voluntary organisations have become more professional. Many now have full-time staff, strategic plans, and governance structures that mirror businesses. This shift has helped charities deliver greater impact and access funding from a wider range of sources. 

2. Digital Revolution 

From websites and online fundraising to virtual volunteering and social media advocacy; technology has reshaped how the sector operates. It’s now easier to reach supporters, collaborate, and deliver services even in remote areas. 

3. Greater Demand, Less Funding 

Ironically, while the demand for services has grown (due to economic pressures, ageing populations, and public service cuts), funding has often shrunk. Charities have had to become more innovative, stretching limited resources further and exploring new income streams like social enterprise. 

4. Stronger Voice and Influence 

Voluntary organisations are now more involved in shaping policy, sitting at the table with decision-makers, and amplifying the voices of the communities they serve. Campaigning and advocacy are no longer fringe activities; they are core to many organisations’ missions. 

5. Focus on Outcomes 

Funders, supporters, and communities want to know: “What difference are you making?” This has driven a stronger focus on monitoring impact, measuring success, and telling stories backed up by data. 

The Impact of These Changes 

1. More Targeted Support 

With better data and planning, organisations can respond to specific local needs, whether it's supporting isolated older people, improving mental health, or addressing food poverty. 

2. Increased Reach 

Digital tools mean a small charity in a rural village can now offer online support or run campaigns that attract attention nationally. 

3. Stronger Partnerships 

Collaboration between charities, councils, and businesses has grown. Shared goals and pooled resources lead to more holistic support for communities. 

4. Empowered Communities 

People are getting more involved - not just as donors or volunteers, but as co-creators of services. The sector now often works with communities rather than for them. 

Why It Matters 

The voluntary sector has become a lifeline for millions. It fills gaps, catches people who fall through the cracks, and adds the human touch that statutory services sometimes lack. As it continues to evolve, its impact grows; not just in numbers, but in lives changed. 

Whether you’re a volunteer, service user, donor, or just a member of your community, you’re part of this story too. And that’s the beauty of it: it’s built by people, for people.