Returning to public fundraising: new guidance from the Fundraising Regulator and Chartered Institute of Fundraising

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The Fundraising Regulator and Chartered Institute of Fundraising have recently published two new items of guidance to help charities’ fundraising. They offer a framework for a responsible and safe return to fundraising as we emerge from lockdown – whilst still adhering to social distancing directives. 

Prepared in consultation with Public Health England and the Health and Safety Executive, the guidance provides advice on how to plan future fundraising, safeguard and engage safely with the public, volunteers and staff, and undertake risk assessment. 
The guidance is intended to support charities in resuming fundraising in a safe and sensitive way, although it’s important to remember that requirements and circumstances may differ according to any localised pandemic related emergency response measures. The guidance also aims to aid good decision making - which is one of the pillars of the Charity Governance Code. It’s important that fundraising organisations consider this guidance, the nature of their activity, the location, their preparation, and undertake a full risk assessment to inform decisions.  

Organisations should also think about consulting staff and volunteers before undertaking any fundraising activity, particularly in the light of reduced capacity and the impact of the pandemic.

In all cases, fundraising should only be reintroduced where it is safe to do so, and provided it is in line with Government advice, and with any guidance issued by local authorities. Some methods of fundraising, such as community fundraising events involving large groups of people, or mass participation events, cannot safely resume under current social distancing rules. 

The two guides are as follows:

Coronavirus (COVID-19): Fundraising key principles guidance 

As the lockdown restrictions begin to ease and phased approaches start to be introduced, charities will be thinking about what it means for fundraising activities that have been paused or stopped entirely. As some fundraising activities inevitably resume in the weeks and months ahead it is important that they are carried out sensitively, safely and responsibly.  Fundraising should only restart when fundraising organisations are satisfied that this can be done safely, in line with this guidance and following relevant Government advice, and where the risks associated with the activities can be properly managed.  

Read more here.

Coronavirus (COVID-19): Public fundraising guidance 

As government restrictions are eased, the health, safety and wellbeing of the public, fundraisers and volunteers are priorities. This guidance covers methods of fundraising that are carried out in public, including face-to-face fundraising, which is defined as asking people for a commitment to make regular donations by direct debit, or collecting personal data so people can make donations later. Fundraisers using this method of fundraising speak to people face-to-face on the street, door-to-door fundraising, or on private land which the public have access to - such as shopping centres or supermarkets.  

Read more here.

There’s also a very useful associated link entitled ‘I work for a fundraising organisation and want to be a better fundraiser’  which includes advice about the Fundraising Code of Practice.  

Who can I ask for advice locally?  

Community Action Norfolk of course! If you’d like help with your fundraising strategy, call us on 01362 698216 or email [email protected]  .

We also have an extensive library of factsheets including one specifically on developing a funding strategy  here.   And if you join CAN as a member you can access a wide range of additional benefits. Find out more here.