Charities urged to campaign responsibly ahead of Senedd and local elections

The Charity Commission blog emphasises how charities play a vital role in democracy by giving a voice to beneficiaries and highlighting the causes they serve. However, thery say that this role must be balanced with the need to operate within charity law and maintain public trust, particularly at a time when public debate can be increasingly polarised.

Campaigning is allowed — within the legal framework

The regulator has reiterated its support for charities campaigning where it advances their charitable purposes and is in their best interests. But it stresses that all activity must be consistent with the legal framework governing charities in order to maintain confidence in the sector.

Charities are encouraged to ensure their campaigning remains clearly linked to their mission and demonstrates how it supports the delivery of their charitable aims.

Independence from party politics is essential

A central expectation is that charities remain independent of party politics. While organisations can support or challenge specific policies, they must not promote or criticise a political party or individual candidate.

The Commission emphasises that charities do not need to avoid strong or emotive messaging. However, communications should stay focused on issues relevant to their purpose and avoid personal attacks.

Responsibilities for trustees and leaders

Trustees and senior leaders are expected to ensure that all decisions and public activity align with the charity’s purpose and uphold its trusted status. Being a charity carries both privilege and responsibility, and organisations must be able to demonstrate that their actions serve the public benefit.

The Commission’s regulatory role

The Commission says it will continue to assess concerns raised about charity campaigning and political activity. At the same time, it will not be drawn into complaints that attempt to undermine legitimate charitable work.

Any concerns will be considered in line with its Regulatory and Risk Framework, with the aim of upholding charity law and public confidence.

Guidance and support available

Charities are being encouraged to review existing guidance on campaigning, political activity and social media use, as well as lessons learned from previous election periods. Further materials and support are expected to be shared in the run-up to the polls to help organisations campaign with confidence and stay within the rules.

Please take the opportunity to review the Charity Commissions guidance, as it sets out the principles of charity law and the framework within which charities are expected to operate.

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